Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

Google is testing a new feature that allows advertisers to run A/B tests on images and videos within Demand Gen campaigns, marking a major step toward creative performance transparency. How it works: ...

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated campaigns. Google Ads is simplifying how advertisers test broad match ...

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this "new approach is aimed at delivering faster results and reducing some of the ...

Google Ads is doing a limited test with some advertisers to allow them to run A/B tests with different product titles and ...