The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Ever stumbled upon a video of a stranger whispering into a microphone, tapping random objects, playing with slime, or devouring an feast of crunchy fried chicken and fiery Budak ramen noodles?

Over the past few years, YouTube has exploded with videos aimed at making viewers feel relaxed, tingly, and even sleepy — a sensation known as autonomous sensory meridian response (ASMR). Within the ...

If you spend time on YouTube or TikTok, you may have come across videos of someone whispering into a microphone, carefully slicing stacks of slime, or slowly ripping strips of paper. These videos are ...

If you’ve spent any time watching YouTube, listening to comedy podcasts, or reading internet comment threads, you’ve probably come across the phenomenon known as ASMR — or, “autonomous sensory ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...