Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...
A 2018 study showed that among people with ASMR, watching ASMR videos led to measurable reductions in both psychological and physiological signs of stress. ASMR users felt their emotional stress go ...
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