In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content.

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Adding powerful motivators to your ad copy can improve your PPC campaign performance. Here's how to exploit incentives, herding, and availability bias. Every ad here is vying for a click. So how will ...