Roland Smart VP of Social & Community Marketing, Oracle & Author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Scott Brinker Co-founder & CTO of ion interactive; ...

Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

The benefits of agile measurement and marketing are clear. As an example, a McKinsey study published in Harvard Business Review rated the analytics and agility capabilities of various companies’ ...

'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking ...

Is your firm agile enough for today’s super competitive environment? Simply put, the agile methodology is an operational practice that encourages almost continuous development and testing of products ...

Marketers are often at the mercy of continually changing environments: We rely heavily on external platforms (Facebook, Google, and the like) to accomplish our strategies; those platforms, however, ...

Agile marketing, in its simplest form, means you apply the concepts of Agile Project Mangement (like sprints, standup meetings, and retros) to your marketing projects. That said, however, a lot of ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Organizations eager to embrace Agile marketing techniques must first educate and prepare their teams on the benefits and reasons for adopting the approach. It should come as no surprise that there is ...

Simply applying a new methodology to your marketing practices is no guarantee that your marketers will magically become more effective and productive. Simply applying a new methodology to your ...