At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.

Amazon Ads' MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through ...

Amazon has sent a cease-and-desist letter in a dispute with Perplexity over the company’s AI agent that runs on the Comet browser. The marketplace claims Perplexity ...

Amazon on Monday released a new AI model that can take actions in a web browser on a user’s behalf, a move that puts it in more direct competition with OpenAI, Anthropic and other companies that have ...

Amazon (NASDAQ:AMZN) has been a quiet laggard in the Magnificent Seven this year after gaining just over 3% year to date. With just a few trading days left in the year, it's looking like the $2.45 ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Now available as a research preview, the Nova Act SDK lets ...

Amazon Web Services CEO Matt Garman has been overhauling the cloud giant’s AI product leadership to speed its development of ...

Amazon Web Services joined the agentic AI frenzy in a big way this week, revealing at a New York City event Wednesday a host of services and tools dubbed Agentcore that let technologists build and ...

Amazon (AMZN) is demanding Perplexity stop its AI browser, Comet, from making purchases for users on the Amazon marketplace, a practice the ecommerce giant claims is illegal and unethical by not ...

AI startups have released a flurry of automated e-commerce tools, or agents, that aim to change how people shop online. Amazon faces a dilemma of whether to work with agents or compete against them as ...

Amazon.com Inc. has revamped its artificial intelligence agent for online merchants, an upgrade that could help sellers navigate a holiday shopping season clouded by the trade war between the U.S. and ...