Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were ...

In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

Apple CEO Tim Cook took to X and shared the video saying, "Holiday cheer, a little bit of magic, and a whole lot of heart, captured on iPhone 17 Pro by a few handmade puppet friends!" Set in a snowy ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...