Tapping into the marketing platform of Internet-linked real-time game play, Lexus is reaching out to 18- to-34-year-old players through an arrangement with game-developer Atari, a New York-based ...
Xbox 360 and Xbox Live’s introduction opened the door for game developers to test the limits of online interactivity. Of the 18 Xbox 360 launch titles debuting last Fall, only Bizarre focused their ...
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