Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

You finally get traction. Customers sign up, revenue starts trickling in, and for the first time, the business feels real. Then, a few weeks later, Stripe notifications slow down. A customer cancels.

"Everything seemed fine." These three words echo through countless customer churn post-mortems after a seemingly stable customer departs. But here's what years of SaaS churn analysis have taught ...