LONDON (Reuters) - Colgate-Palmolive must stop claiming that more than 80 percent of dentists recommend its toothpaste, the advertising watchdog ruled on Wednesday. The claim had appeared in poster ...

The toothpaste brand Colgate introduced a new logo a few years ago, adding a smile to its traditional wordmark. But something was missing from the design: teeth. The brand is now putting that right in ...

Colgate-Palmolive has introduced Colgate Sensitive Pro-Relief toothpaste, designed to offer faster relief to the 40 million U.S. consumers who suffer from tooth sensitivity. Building on the success of ...

Colgate-Palmolive has rolled out a campaign ‘The Sweet Truth’, to encourage the crucial practice of brushing your teeth before bedtime. Conceptualised by WPP@CP, the film spotlights the common ...