ELF Cosmetics and Supergoop sell two similar sunscreens at drastically different prices. I've tried both and personally prefer the dupe, which is $24 cheaper. That said, Supergoop offers a higher SPF ...

Beauty (NYSE:ELF) announced its first fragrance partnership with H&M. The collaboration introduces a limited edition ...

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a matching curated Pinterest board with shoppable products tailored to an ...

Which Elf cosmetics are best? With a full range of low-cost alternatives that give more expensive premium brands a run for their money, choosing the best Elf cosmetics can be a challenge. From ...