In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference between success and failure. Seriously. They do. And if you're ...

Before we begin, let’s get one thing straight: writing engaging marketing content is never easy. And that goes double in B2B, where you have to juggle complex, technical subjects and appease ...

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McGuire shared his views on what it takes to create memorable copy and engaging case studies, as well as the role of tailored copy when approaching ABM and how copywriting is a craft that needs ...