Zero Party data has been taking the Customer Master Data Management (CMDM) world by storm. And it's no wonder why. The value and trust derived from the ability to create deeper relationships with ...

Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

Did you know that 92.3% of companies use data to collect information about customers and sales prospects? However, if collected improperly or incompletely, you can wind up in some pretty big pitfalls.

SEATTLE--(BUSINESS WIRE)--Amperity today announced the launch of its Customer Data Cloud, an AI-powered solution designed to help technologists rapidly transform raw customer data in a data warehouse ...

As organizations increasingly recognize the importance of cohesive data management strategies, the relationship between marketing, data management and IT teams is evolving. According to an October ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Customer data platforms (CDPs) and data management platforms (DMPs) are ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article is part of a VB special issue. Read the full series here: ...

Backed by Diversis Capital Partners and Stage 1 Ventures, PureCars made an acquisition during the same week as naming a pair of new leading executives. The provider of digital marketing technology and ...