I had a recent experience at my house with my furnace. I was facing a crazy cold snap and a broken furnace, so the house was cold and the family was not happy. We had a local service company come out ...

Managing any contact center operation today means walking three tightropes pitting efficiency (which is all too easy to calculate) against effectiveness (harder to measure and repair). This applies to ...

A few months ago, I started the process of moving all my journalling to a digital device with the goal of being more efficient. It was during the transition that I realized that I had overlooked the ...

Research and development (R&D) productivity has long been a topic of concern amongst industry analysts (Drug Inf. J. 34, 1169–1194; 2000). In general, R&D productivity can be thought of as comprising ...

In "Efficiency v effectiveness" last week, Dave Trott described the problem of focusing on efficiency first in the creative industry. In short, when trying to reduce costs, one can also compromise the ...

Regardless of industry, efficiency is a major business goal. Efficiency is performing in the best possible way with minimal waste of time, effort and resources. Leaders aim to get the most out of what ...

Driving efficiency in advertising budgets “for the sake of driving efficiency” is something that will never work in the long term, says Diageo’s marketing and innovation director for Great Britain, ...

In business, success depends in large part on how well your team is able to adhere to work procedures to achieve the intended or expected results. This is known as effectiveness. Another sign of ...

When approached about a media project, I start by jumping to the end: “How are we going to measure success?” One would think that as measurement has become more sophisticated, accurate and granular, ...