Viewers who want to make the most of their designs will need to apply four basic principles. In this episode, Peggy teaches them the importance of line, focal point, color and proportion, as it ...

Let’s look at some secrets of creative salesmanship from advertising legend David Ogilvy. He advised promoters to follow these four basic principles in creating their messages: 1. Creative brilliance.

Some would say that a modern marketing organization is going through perpetual change. The strategies, tactics, platforms and audiences are ever-evolving, and our teams need to keep up with this ...