“Gen Alpha may be young, but their influence is already impactful,” says Melissa Gonzalez, who leads the MG2 Advisory and ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...

Raising kids today feels like a whole new ballgame, especially with Generation Alpha. Born from 2010 onward, these kids are growing up in a world that looks nothing like the one most parents remember.

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

The holiday season is about spending time with loved ones, which also means hearing all of the random words and phrases the young ones have picked up since you saw them last year. No thanks to the ...