Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Made You Look: How Advertising Works and Why You Should Know by Shari Graydon, illus. by Warren Clark, is a thought-provoking resource for children who daily face a sea of marketing. The book details ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

NEW YORK, March 22, 2017 /PRNewswire-USNewswire/ -- The Advertising Research Foundation (The ARF) presented findings from its 2017 How Advertising Works™ research initiative. The study was showcased ...

You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing content,” but every time you try, it turns into a half-written blog post, a ...

In this series of blog posts, researchers from the Ehrenberg-Bass Institute share the major marketing science discoveries from the past fifty years, and explain the practical implications. In this two ...

Advertising works differently today. Understanding the nuances of what makes good advertising has always been a challenge, but it’s especially difficult these days with so much access to data. Much of ...

PR is an integral part of a business's marketing strategy; however, sometimes friction occurs between marketing and PR teams as a consequence of their misunderstanding what each side's goals are. As ...

AI is changing how creator marketing works, from identifying talent to measuring results. But most teams still aren’t set up to take full advantage. AI, artificial intelligence, businessman hand for ...