NEW YORK, April 14, 2021 /PRNewswire/ — Integral Ad Science (IAS), a global leader in digital ad verification, today released new research showing that U.S. consumers prefer YouTube to all other ...
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (17 November) released their latest research, Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The ...
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released The Context Effect, the company’s latest biometric research on the importance of context in advertising.
Biometric research conducted by Integral Ad Science looks to prove that ads viewed in high-quality mobile web environments are perceived more favourably, and drive higher engagement and brand recall.
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