Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Impartner proudly sponsors Channel Focus 2024, bringing together leaders in partner ecosystems to explore innovative strategies and insights. SALT LAKE CITY, Nov. 7, 2024 /PRNewswire/ -- Impartner, ...

The telecom giant’s U.S. leader and director of partner markets shares the ambitious work that Vodafone is doing to revamp its U.S. strategy with its eyes set on the indirect channel. Vodafone ...

Greg Davis, vice president of commercial channels for Dell, said the company was committed to keeping the company's channel program off-limits to the direct side of Dell, and that Everdream's ...

Imagine you are an Original Equipment Manufacturer (OEM) who designs and manufactures fantastic products. You sell these products through a combination of direct and indirect sales channels. But ...

The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors. For small ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...