Insticator, a startup helping publishers add to their content elements like polls, quizzes and suggested story widgets, has made its first acquisition — a commenting platform called Squawk-It.

A New York startup called Insticator will reward people for watching more TV. Insticator's social plug-in "gamifies" predicting plot twists, and the company is a few weeks away from launching a system ...

Insticator, a global leader in increasing engagement, research revenue and ad revenue for publishers through interactive content, today announced the opening of its first Canadian office in the ...

Insticator is announcing that it has raised $5.2 million in Series A funding. The startup allows online publishers to add quizzes, polls and other interactive elements (either created by Insticator or ...