Anthropic retired a popular AI model and now it's blogging on Substack ...

News discovery is no longer linear, and neither is the role of the press release. As AI-driven search, platform algorithms, and audience expectations continue to evolve, communicators are adapting how ...

Effective press releases are the cornerstone of successful communications, so it’s no surprise that these two Business Wire Blog posts were top performers last year. Press Release Do’s and Don’ts and ...

Adding audio to blog posts won’t boost SEO directly. Audio enhances user experience and accessibility. Happy users can lead to more shares and links. Google's Martin Splitt answers whether adding an ...

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? Do marketers and SEO experts think AI-written content does well in search rankings? The researchers found ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...