Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Authentic leaders don’t just talk about values— they live them.

You probably just searched values core list. Here’s exactly what you’re looking for, plus an example of a definition for each value. Remember, you can define your core values however you want; the ...

Forbes contributors publish independent expert analyses and insights. Exec coach & former Microsoft CFO. Writes on leadership. Most senior executives have an intuitive sense of their core values—but ...