Streaming hits new record share of TV viewing, powered by Christmas NFL games, Nielsen says

Streaming hit a new record in December, accounting for 47.5% of all TV viewing, according to the latest edition of Nielsen’s ...

Stranger Things and NFL pushed streaming to record highs on Christmas Day

Nielsen says (via The Hollywood Reporter) that US streaming figures for December 25 beat the previous 2024 record, also set ...

The Bears-Packers game on Amazon set a record — and showed us just how mainstream streaming has become.

"Who's going to watch an NFL game on the internet?" More than 31 million people, it turns out.
Advanced Television

Nielsen: Streaming sets multiple US viewing records in December

Streaming viewership captured 47.5 per cent of US television in December 2025, beating the previous record of 47.3 per cent set in July 2025 to achieve the larg ...
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Streaming Just Hit a New All-Time Record as Our Viewing Habits Continue To Change

Patrick Schwarzenegger as Saxon Ratliff outside with his hands up in Season 3 of The White Lotus Image via HBO The television landscape is ever-evolving, with the past few years seeing an acceleration ...
Deadline.com

Streaming Set Another Record In April, But ‘Grey’s Anatomy’ And ‘The White Lotus’ Prove Linear’s Reach, Nielsen Says

Streaming‘s share of total TV viewing set a new record in April, the third consecutive month it has hit a high, but shows like Grey’s Anatomy and The White Lotus show the boost that linear TV can ...