Digital marketing now accounts for over 50% of marketing spending,according to a 2021 report from the American Marketing Association, Deloitte and Duke's Fuqua School of Business. Almost every ...

Keeping a brand relevant is an ongoing commitment. This is true for businesses large and small and across all industries. With that commitment comes the need for keepers of the brand to constantly ...

A marketing plan audit is a comprehensive review used to evaluate marketing strategy, gauge return on investment and ensure meeting an organization's objectives. Simply, the audit will identify ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated content creation, but the powerful nature of AI-driven search that could reduce ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

Marketing is a primary factor in the successes and failures of the products and services that small businesses offer. In order to measure how effective a company's marketing efforts are, and to ...

One of the most difficult things to do in life is to perform an honest self-evaluation. Whether you're trying to figure out how many calories you consume in a day, how often you say "um" when you ...

The word "audit" may strike fear in the hearts of taxpayers, but it shouldn't scare marketers. Conducting an audit of your marketing department can be a fruitful—even fun—exercise. Finance departments ...

Christine Barney is CEO of rbb Communications, recognized as champions in the field of PR, Digital/Marketing and Creative Services. When it comes to marketing, nonprofits often get the short end of ...