Maybelline is targeting Facebook users likely to be interested in its cosmetics via a series of ads that expand into a full-screen experience showcasing tutorials for different eyeliner looks after ...

One of the joys of YouTube is watching makeup tutorials, and Maybelline gets it. The brand joined the influencer bandwagon by creating its own show "Makeup Like This" — and it's about to get even ...

Being a beauty blogger with over two million social media fans sounds like the dream gig. You likely started as a makeup artist for MAC at the mall, you set up a camera in your bedroom to shoot a few ...