H ow lo ng di dit t ake yo u to r ea d t his sent en ce? (How long did it take you to read this sentence?) That, right there, ...

Many nonprofits underestimate the intelligence of their constituents by sending out scores of “updates” and other messages that are really just thinly disguised pitches for money. This can be taken as ...

Over the past few weeks, Barack Obama's campaign encouraged millions of mobile phone users to sign up to receive a text message so they could be "the first to know" who Obama's vice presidential ...

Every savvy business owner knows the importance of marketing messages. The right message is what turns potential customers into buyers and without it, you're highly unlikely to find business success.