The program will allow advertisers to reach consumers through in-game ads that don't disrupt the gameplay experience.

Microsoft is raising the price of Xbox dev kits, just a month after tariffs hit Xbox console pricing. Microsoft is raising the price of Xbox dev kits, just a month after tariffs hit Xbox console ...

Microsoft has announced the ID@Xbox program has paid out developers over $5 billion since it launched in 2013. ID@Xbox has also seen the launch of over 1,000 games. Since ID@Xbox was launched in 2013, ...

Amazon Games layoffs cut into development and publishing groups Microsoft is shutting down The Initiative as a result of the game's cancellation. Microsoft says it will work with staffers to provide ...

The troubled Perfect Dark reboot is canceled and Xbox studio The Initiative has shut down amid devastating layoffs sweeping across Microsoft today, sources have told IGN. Perfect Dark's demise comes ...