Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive action, and understanding of actions already taken ...

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...

Have you ever noticed that the most memorable moments in a film are the ones not shown or told? Those gaps leave an imprint on our psyche as they silently bridge the gap to fulfill the scene’s motive.

Let’s say you are Professor Charles Xavier—you can hear thoughts, read minds, understand motivations, and foresee actions. You are at a dinner party, quietly observing the guests. You know what ...

Divya Parekh, of The DP Group, covers business growth, storytelling, high-impact performance and authority building. The audience that business story writing caters to is usually potential customers ...

I should have had a ready answer at my fingertips (but it was early in the morning and I hadn’t opened my can of Red Bull). I mumbled something about an attempt to impose order on the chaos of the ...

The value of narrative in your organization extends well beyond telling stories in your annual report and newsletters. When an organization embraces narrative and applies it throughout its work, brand ...