If you’re looking for a textbook example of the hype cycle, look no further than the humble nudge. The idea of nudges -- small interventions that impact behavior -- originated in behavioral economics, ...

In many schools, it’s not unheard of for principals and teachers to offer small prizes or pizza parties as an incentive to convince more students to aim for perfect attendance. State officials in ...

For the past two decades, scientists have found a number of easy ways to make significant changes in people’s behavior. To get voters to the polls, for example, researchers found that sending them ...

It’s been 15 years since a particular concept of behavioral science went mainstream. “Nudge theory,” the notion that our behavior can be successfully influenced through “soft” interventions, has ...

As we pack up the tinsel and throw out the tree, most people’s minds turn to the challenge of making a fresh start in 2023. How can we finally lose weight, stop smoking, or save more money for the ...

Stuart Mills does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

For example, one nudge initially involved giving consumers the vegetarian menu by default, with the meat menu available on request. After adjustment, they simply included the vegetarian options on the ...