LONDON (Reuters) - Technology start-up OpenX launched an online ad marketplace for smaller Web publishers on Thursday designed to be an alternative to offerings from Google, Microsoft, Yahoo and AOL.

Independent ad server OpenX, a distant second to Google, was built for traditional display ads, but is beefing up efforts for mobile. The firm recently hired four mobile executives and has plans to ...

Ad company OpenX, which helps publishers and enterprise companies sell valuable ad space, said today it has acquired LiftDNA, which helps find untapped ad sources and track how much money publishers ...

Local ad platform YP has beefed up its digital ad offering by “investing heavily in programmatic” through a new partnership with OpenX. The companies have struck a multi-year agreement that will give ...

LOS ANGELES & NEW YORK--(BUSINESS WIRE)--OpenX, a leader in creating programmatic advertising marketplaces, today announced that Intermarkets, Inc., a media company, has selected the OpenX Ad Server ...

OpenX filed a suit against Google alleging anticompetitive practices that manipulated auctions, destroyed its ad server business, and hurt its ad exchange. “This lawsuit seeks not only to recover the ...

As audiences continue to migrate to mobile, ad-tech companies built to serve traditional display ads are scrambling to adapt. OpenX president John Gentry Credit: Alex J. Berliner/ABImages OpenX, an ad ...

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and ...

Hackers have exploited flaws in a popular open-source advertising software to place malicious code on advertisements on several popular Web sites over the past week. The attackers are taking advantage ...

Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors. I've posted much here on OpenX and feel that it too, is simply (yet) another that is a 'clone' of the Microsoft, ...