Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Paid search is a great tool for advertising your business, but getting started can feel overwhelming and complicated. Yes, many tools are at your disposal, but expert knowledge is not the only way to ...

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights. Split tests (A/B tests) are crucial to long-term PPC success ...

If you don't have a lot of experience setting up pay-per-click (PPC) campaigns, Ron Jones offers advice on getting started with Google AdWords. He believes it's the easiest PPC tool to work with. Once ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting capabilities, plus what advertisers should watch next.

While pay-per-click advertising is a useful strategy for businesses to increase traffic to their websites, if a PPC strategy isn’t carefully considered from beginning to end, a company may find itself ...

PPC, or Pay Per Click, campaigns can be highly effective for managing your online reputation. Specifically, branded PPC can be a strategic investment that yields substantial rewards with minimum spend ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...