VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. A successful PPC campaign begins with a strategy. You need to know and clearly define what you want to accomplish. What is your ...

At some point, your PPC performance will take a nose-dive. Once you’ve managed PPC campaigns long enough, you will likely navigate numerous crises. Pinpointing the source of a specific issue can be ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...

PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or ...