In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

In business, retaining customers is just as important, if not more so, than acquiring new ones. One highly effective strategy for fostering customer loyalty and ensuring repeat business is the ...

Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Brands used to crave customer loyalty. They threw perks like free baggage to repeat airline passengers, along with free upgrades or even bigger discounts. All of it to buy loyalty. But increasingly, ...