Ikea is expanding. But this time it’s not with new physical stores. The home design company is entering the virtual world.

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. E.l.f. Beauty has been collaborating with Roblox since November 2023, when it introduced an ...

A new Roblox experience puts U.S. players in the middle at the action of the Olympic and Paralympic Games. "The Team USA Ultimate Obby" ("obby" is Roblox shorthand for "obstacle course") features 20 ...

Millions of daily active users still play Roblox, an app that's over a decade old ...

Roblox is rolling out rentable avatar cosmetics in 2026, letting players rent items for a limited time at a lower price ...

e.l.f. Beauty Inc (NYSE:ELF) is expanding its collaboration with Roblox Corp (NYSE:RBLX), becoming the first beauty brand to test real-world commerce on the platform, powered by Walmart Inc (NYSE:WMT) ...

IKEA is testing a new digital experience in Welcome to Bloxburg, a life-simulation game on the Roblox platform where players ...

Roblox has partnered with Warner Bros. Motion Picture Group on a new experience to promote the release of Beetlejuice Beetlejuice, the long-awaited sequel to the 80s cult classic film. [Beetlejuice] ...