New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels To use the SQL ...

At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud, a new generative AI capability that helps advertisers develop insights from their AMC signals. Amazon said: “This new AMC ...

In part 1, we looked at generating T-SQL style code. In part 2, let's get this thing to run! Last time, I showed how a single SELECT statement can be built to create an executable string of T-SQL.

Amazon Ads has introduced an SQL generator for Amazon Marketing Cloud (AMC) to help advertisers develop insights from their AMC signals. This new capability provides a natural language interface ...