Salesforce is a provider of customer relationship management (CRM) software. The company’s sales, service, marketing and cloud platforms are rated as ‘best in the market’ by Forrester and Gartner. The ...

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature ...

Implementing new technology is often a scary and difficult undertaking, especially for small and midsize businesses that can’t afford to get it wrong. 5P Consulting, a boutique technology consulting ...

SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE: CRM) today introduced the next generation of Einstein, its AI technology. Einstein now includes: Einstein Copilot: A new and trusted out-of-the-box ...

The true story of the Oakland A's baseball team's data-driven approach to scouting and player recruitment, as portrayed in the popular book and movie "Moneyball," has become a classic example of how ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Need to organize your lead generation efforts but aren't sure where to start? Whether you ...

When lead generation relies on only one or two channels, timing and context frequently work against engagement.

Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you. At SMX Next in November, I was honored to give a talk on ...