Ten years ago, Lees Market in Westport, Mass., decided to stop putting out a circular, reasoning that publishing weekly specials encouraged cherry-picking. Managers reluctantly brought it back six ...

ALL RIGHT. SO THE GIANT EAGLE ADDS CIRCULARS ARE BACK. THE COMPANY ANNOUNCED TODAY IT’S LAUNCHING A REIMAGINE AND VERSION OF ITS WEEKLY CIRCULAR. THIS IS KIND OF AN ONGOING THING, WE’RE TOLD.

There are few ad formats more enduring than the weekly pricing, products, sales and coupons reflected in circulars. Circulars have been a fixture for both retailers and CPG marketers for decades, ...