TEANECK, N.J.--(BUSINESS WIRE)--Aetrex, Inc., a global market leader in foot scanning technology and data-driven orthotics and comfort footwear, today announced its partnership with custom ski boot ...

No, it's not named after a boa constrictor, though it does wrap around your foot kind of like a snake. BOA stands for "boot opening adjustment" and it’s the trademarked brand name of the company that ...

At one point or another, just about every skier has experienced the emotional roller coaster of finding a good pair of ski ...

View post: Chris Benchetler's New Film Takes His Grateful Dead Collaboration To The Next Level In the Fall of 2023, K2 joined the handful of brands introducing BOA® technology into alpine ski boots.

If you’ve shopped for ski boots before, you know the process can be very trial-and-error. This boot has too much room in the ankle. That boot is too tight in the ...

It's an exciting time to be shopping for alpine ski boots. With new technologies like BOA lowers and Dual Pivot cuffs, we're seeing more innovation in alpine boots this season than in the last five ...

Does anyone remember the ‘what are those?!?!?!‘ memes? This feels like an appropriate time for it. No, these aren’t a pair of shoes, but a group of Italian designers and engineers have worked to ...

Some people who buy ski boots can wear them without problems pretty much right out of the box. Everyone else needs a boot fitter. In the ski world, boot fitting has reached the status of high art.

There’s a reason that the refrain “date your skis, marry your boots” resonates with so many skiers. Boots are the building blocks on which a ski day is built—they serve as the foundation for your ...