Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Opinions expressed by Entrepreneur contributors are their own. Any marketer knows that social media is fertile ground for effective brand promotion and lead generation. A well-built business page on ...

PART ONE: BACKGROUND UNDERSTANDING -- Becoming Familiar with Social Networks -- A Brief History of Social Network Analysis -- How to Study Social Networks, from Theory to Design -- PART TWO: LEVELS OF ...