Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...

For some people, videos of people whispering, tapping glass and cutting soap can trigger ASMR — a relaxing tingle in the brain that makes them feel calm You can save this article by registering for ...

In the first study of its kind into the physiological underpinnings of ASMR, researchers from the University of Sheffield found that those who experience the phenomenon had significantly reduced heart ...

ASMR experiencers and non-experiencers were asked to watch an ASMR video Experiencers were found to have higher levels of neuroticism and trait anxiety They also had higher state anxiety, but it ...

ASMRtists, as they are called, type on keyboards, tap on brushes and whisper gently to induce "the tingles." But is there any whisper of scientific truth to the trend? Kalyan Boruah / Alamy The ...

Having trouble dozing off? Give ASMR for sleep a try. The soothing videos are a strategy that works, says the National Sleep Foundation and one writer. ASMR stands for “autonomous meridian sensory ...

When news breaks, you need to understand what actually matters. At Vox, our mission is to help you make sense of the world — and that work has never been more vital. But we can’t do it on our own. We ...

Autonomous Sensory Meridian Response (ASMR) - the relaxing 'brain tingles' experienced by some people in response to specific triggers, such as whispering, tapping and slow hand movements -- may have ...