QUESTION: In past articles, you have made reference to target marketing. Exactly what is target marketing, and how does one go about developing the strategy? ANSWER: Target marketing is defined as ...

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Every company—from startups launching their first product to established corporations introducing a new one—needs a well-defined route to approach its audience. This path, ensuring that a product or ...

Understanding your target market is very important to your business’s success. Without a clear picture of who your ideal ...