OpenAI will start testing advertisements in the ChatGPT app for certain US users, marking a major shift for the company as it ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

The update came days after ByteDance, TikTok's Beijing-based parent company, spun out a new US TikTok entity as part of a federal agreement designed to ease ...

OpenAI has announced plans to introduce advertising in ChatGPT in the United States. Ads will appear on the free version and ...

It’s heartening to see, in the wake of the Cambridge Analytica revelations, growing skepticism about how Facebook handles data and data privacy. But we should take this opportunity to ask the bigger, ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

ChatGPT may soon serve up ads for products it thinks you’d like to buy.

I spent the better part of last week discussing addressable advertising with media buyers and their advertising clients. Targeting was a contentious topic. Some advertisers were convinced that the key ...