We live in a world of big data, where endless amounts of information can be stored in the cloud at an ever-decreasing cost per byte of storage. While this may sound great to data-driven marketers, the ...

A common data logging application is measuring voltage or current flowing into or out of a piece of equipment, such as a user monitoring current in solar cells, inverters, or storage batteries. These ...

Data is a thorny subject. For a start, we’re not sure how we are supposed to refer to it, that is - data is the plural of datum. Strictly speaking we should talk about data that ‘are’ not ‘is’ ...

The rise in ad blockers and super apps in mobile-first markets make Asia unique when we think about advertising measurement. However, despite advertising’s technological advancements, we have never ...