There's a disturbing pattern called “surveillance pricing." ...

In 2008, WestJet Airlines announced it would launch its own frequent-flier program, ending a partnership with Air Miles to ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Ensuring that loyal passengers feel valued by their favorite cruise line continues to be a struggle for Carnival Cruise Line.

For years, banks have assumed that their customers’ primary banking relationship was for life. However, consumers today are ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights and create lasting emotional connections, all while staying fully compliant ...

It puts a big decision directly in cruisers’ hands.

A look at everything that Delta SkyMiles gives you in 2026.

Canadians could soon get more travel perks and savings through a new loyalty program Air Transat is set to launch.

Panera has been a pioneer in digital innovation, having launched its MyPanera loyalty program nationwide in 2010. Sixteen ...