I just cleaned out the office junk drawer and found more than seven punch cards for everything from pizza to coffee. Clearly, ...

Most restaurant loyalty programs are built around the same fundamental idea: Give guests a reason to come back. Spend enough, ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

Loyalty programs sound great in theory, but the reality can be wildly inconsistent. Some truly help your money go further, while others hide behind confusing rules and low-value points that feel ...

At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...

MegaBonanza is one of the newest and most exciting sweepstakes casinos, with a compelling loyalty program. Here is how the ...