So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...

At the center of most modern software businesses is the subscription model. Software-as-a-Service has become the dominant approach because it provides stability and predictability. Instead of relying ...

Ten MarTech trends shaping brand growth in 2026—from generative AI and data unification to privacy-first personalization, ...

The global online education market is experiencing a "golden era" of growth, driven by AI, increased smartphone usage, and the demand for flexible learning. Key trends include professional reskilling, ...