Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

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When you buy through our links, Business Insider may earn an affiliate commission. Learn more Whether you're getting into aromatherapy or want a signature scent without the open flame of the best ...

A large share of medicines developed today may never reach patients for a surprisingly simple reason: they cannot dissolve well enough in water. For most treatments, the oral route remains the gold ...

Researchers from Drexel University who discovered a versatile type of two-dimensional conductive nanomaterial, called a MXene ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. It’s been a year since Emma Stone unveiled her pixie chop at the 2025 Golden Globe ...

Injectable dermal products have become some of the most sought-after cosmetic treatments. But behind every injection lies a ...

National security, unlocked. Each Thursday, host Mary Louise Kelly and a team of NPR correspondents discuss the biggest national security news of the week. With decades of reporting from battlefields ...

Lately, I, a maximalist, have been yearning to be a minimalist. I am not alone. “People are stuck in their houses and sick of their stuff,” Randy Sabin, who runs estate and Internet sales, told me ...