How Coke Used Its Power To Destroy Richard Branson's Virgin Cola

Zuckerberg is not the only one who can’t be fired. Google’s founders Larry Page and Sergey Brin built the same kind of protection by creating multiple share classes that give them 10 votes per share while everyone else gets one or none. They control the company without running it day to day. And here’s the real lesson. Any entrepreneur can structure their company this way. With the right share classes, you can give equity without giving up control, even if you only own a small percentage. #Corpo

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