Today’s spotlight is on Koto, the studio trusted by some of the world’s most recognizable brands to navigate their evolution. Their recent partnership with Lyft shows how a brand can mature while holding onto its rebellious spirit. 🔥 Tasked with reimagining the brand for its next chapter, Koto delivered a strategic refresh, not a revolution. They focused on key details: refining the famous logo for digital clarity, broadening the color palette to give the signature “Lyft Pink” more impact, and

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